Pair's Bold Vision for Redefining Eyewear

Revolutionizing Eyecare Together: Bringing the World’s Leading Customizable Eyewear Brand to Your Practice.

The number one question we’re asked is: “Where can I try on Pair Eyewear?” This simple inquiry inspired us to re-imagine how we bring Pair to life for our customers. At Pair,we believe in making our products available in the right channels to reach consumers wherever they shop for eyewear. While many direct-to-consumer (DTC) brands expand through boutique stores, we’ve chosen a different path: partnering with trusted eyecare providers who can offer Pair’s unique, customizable eyewear directly to consumers in local practices.

Starting in February 2025, we’re expanding into the wholesale optical channel, bringing Pair to optical practices across the country. But this raises an essential question: why should an optical practice carry a DTC brand like Pair Eyewear?

Here’s why partnering with Pair can transform your practice and drive business growth.

The Power of Personalization:

Customization is at the heart of Pair Eyewear and plays a significant role in consumer psychology. From handbags to footwear, customers crave products they can make uniquely their own. With Pair, one pair of Base Frames creates endless looks simplyby switching up the magnetic Top Frames in a snap. 

Our Customers Average 7 Top Frames:

Our swappable Top Frames have redefined eyewear, turning glasses into a collectible accessory. This innovation drives frequent repeat purchases, bringing customers back to your optical dispensary more often to shop for new styles that allow them to switch up their look effortlessly.

Sun Tops Solve the Two-Pair Problem:

Not every customer can afford both prescription glasses and sunglasses. With Pair’s Top Frame model, they don’t have to. Customers can use a single pair of glasses and snap on polarized Sun Tops in bold colors and lens tints for instant UV protection—an affordable and stylish solution.

A Thriving Online Community Driving In-Store Traffic:

Pair Eyewear’s vibrant online community is a powerhouse for driving in-store visits. With over 270,000 followers and 83 million impressions on TikTok, and more than 360,000 followers and 1.2 billion impressions on Instagram, our highly engaged audience generates 40 million website visits annually. Every week, 5,000 clicks on our store locator direct customers to local practices carrying Pair:

Through significant investments in influencer marketing and compelling digital content, we turn our massive online presence into meaningful foot traffic for your practice. This gives customers the opportunity to experience Pair Eyewear firsthand.

Wholesale-Exclusive Top Frames:

Our commitment to driving repeat visits doesn’t stop at innovation. We’ve developed a line of wholesale-exclusive Tops available only through our optical partners. This exclusive offering creates a sense of collectability and ensures customers visit your store specifically for styles they can’t find anywhere else.

With Pair Eyewear, you’re not just offering frames—you’re partnering with a brand that brings innovation, engagement, and growth opportunities directly to your practice. Together, we can revolutionize the eyewear experience.